Today at 37singnals they provided an interesting post called 10 ways to get ink.

1. Provide something of value.
2. Know your hook.
3. Stand for something
4. Get your face out there.
5. Try to build real, sustained relationships.
6. Its the message, not the amount you spend on it.
7. Give stuff away for free.
8. Ride the wave.
9. Be in it for the long haul.
10. Be undeniably good.

Each and everyone of the 10 can be accomplished with a good, thought out blog marketing program. Especially if you give it some thought and target your efforts to a specific niche. Best of all, I firmly believe and have experienced it first hand, blogging has one of the best return on investments you will find.